How to Become a Cyber-Boticelli

HELPING ARTISTS WITH THE ART OF SUCCESS

Home

Knowledge

Search

Most Popular

Why Every Artist Needs a Blog & How to Create an Artist Blog

Free Online Debt Management Calculator for Artists

Test your Art-Selling IQ

More Like This

Test your Art-Selling IQ

Artists and Overwhelm: Love it or leave it.

Reality Television Sucks

How to Become a Cyber-Boticelli

The Internet provides a new opportunity for artists driven enough to take advantage of it and the first ones to do so will be the most successful.

Email Article	Print Article
Bookmark	RSS

Related Content:
  Artist Finances
  Websites for Artists
  Quit Job for Art
  Create Your Blog

What if overnight the world starting speaking a totally different language and moving at a much faster pace than you?

Well, that is essentially what has happened to artists all over the world. Most are still thinking in terms of gallery showings and call backs from publishers through agents.

But the reality is that the artistic audience is speaking a whole new language and is moving at a much more rapid pace. This is both a blessing and a curse.

It is a curse because this means that artists have to learn to speak this language and move at this much more rapid pace.

It is a blessing because learning this language and moving at this faster pace means that artists will become the gallery owners and the publishers. This means they will also be reaping the lion's share of the profits (with the lion's share of the operational and financial headaches). Another good thing is that the Internet is a medium where you fail fast for free; so while the learning curve is pretty steep, the cost is relatively cheap.

Let's imagine that a painter has just started a new project based on an experience he had on vacation. They first start a blog and make daily entries on their thoughts about the painting, their experiences in the creative process, and include digital photos each day to demonstrate the progress.

This artist purchases their name as a domain name and engages in effective online marketing to drive interested traffic to their site. Several of the surfers keep coming back each day, growing more and more interested in your work as time passes. Please note that it's not necessarily your work which attracts them; rather, it's the vision behind your work which unfolds over time that becomes attractive.

Eventually, your masterpiece is completed and you send a notice out to your newsletter subscribers and post an entry on your blog letting your readers know that the auction for this piece will be on e-Bay and will last one week and will include a bound copy of every blog post and newsletter that you put out regarding the piece (and which will, of course, be signed and dated by you the master artist).

You have just made what would have been one more canvas into a legend in the minds of your readers and possible customers. You have created value where there was none. And you used the Internet to open up a virtual gallery which allowed you to keep all the profits and continue the process with your next painting, gathering more and more readers who will be future potential customers.

This is a new age of opportunity for the artists driven enough to take advantage and the first ones to do so will be the most successful.

Related Articles:

Joshua Minton is the author of Flipping the Temple: Win the Information War Using the Internet to Achieve Fantastic Success as an Artist which is available at Flipping the Temple Dot Com. You can keep up with Josh daily at Boys Wear Pants Dot Com.

Send to your friend

Print

ARTIST POLL

spread the word | sitemap | privacy policy | contact | RSS Feeds